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First
Line Defence

First Line Defense offers an AI-powered platform designed to simplify and enhance the firearm shopping experience, ensuring precision, safety, and confidence for every enthusiast.
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About FLD
About
First Line Defense is crafted to revolutionize firearm selection. Our platform uses AI to analyze hand size, preferences, and shooting needs, delivering a personalized experience for enthusiasts and professionals alike.
Precision Fit
Say goodbye to guesswork—our AI tailors recommendations to your unique hand size and shooting style.
Enhanced Safety
FLD ensures safer choices by matching you with firearms optimized for control and comfort.
User-Friendly Design
Our intuitive interface makes finding the perfect firearm simple, without sacrificing depth or detail.
Data-Driven Choices
Leverage analytics to pick firearms that match your needs, avoiding mismatches or wasted effort.

01.

Mastering Firearm Selection

Unlock the art of mastering firearm selection with precision and expertise. Our tailored approach delves deep into the unique needs of firearm enthusiasts, ensuring a personalized experience that aligns perfectly with your hand size intricacies.
Hand Size Analysis
Firearm Selection

02.

Perfecting Firearm Choices

Perfecting your firearm choices requires meticulous attention to detail. By delving into the unique hand size needs of firearm enthusiasts, you can ensure a tailored selection process that maximizes shooting precision and comfort.

03.

AI based recommendations

The Ai models, delve into the unique hand size needs of firearm enthusiasts. This ensures a tailored selection process that maximizes shooting precision and comfort in the immersive world of extended reality.
XR Technology

Roles in the FLD Gun Shop Ecosystem

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Staff
Staff use the FLD Staff Portal to assist customers, access AI-driven firearm recommendations, and update inventory availability in real-time.
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Manager
Managers oversee operations via the FLD Manager Portal, monitoring staff performance, approving inventory updates, and analyzing sales trends with AI insights.
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Cashier
Cashiers utilize the FLD Cashier Portal to process transactions, sync sales with inventory, and provide customers with tailored firearm options from the system.
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Shop
The Shop role, managed through the FLD Shop Portal, handles overall inventory, integrates with suppliers, and ensures the store’s firearm data aligns with FLD’s AI system.
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Owner
Owners access the FLD Owner Portal to oversee all shop activities, review analytics, refine AI-driven strategies, and make high-level decisions for growth.

User Dashboard

Enthusiasts can explore recommendations, compare firearms, track preferences, and connect with retailers—all in one intuitive interface.
User Dashboard

Admin Portal Pages

  • 1
    Overview
    Admins monitor platform activity, user engagement, and system performance in a centralized dashboard.
    Admin Overview
  • 2
    Firearm Data
    Admins manage firearm listings, updating specs and ensuring accurate data for AI recommendations.
    Firearm Data Management
  • 3
    User Management
    Admins oversee user accounts, roles, and permissions to maintain a secure and efficient platform.
    User Management
  • 4
    Retailer Sync
    Admins integrate and update retailer inventories for real-time availability and seamless transactions.
    Retailer Sync
  • 5
    AI Settings
    Admins fine-tune AI algorithms to optimize firearm recommendations based on user data.
    AI Settings
  • 6
    Analytics
    Admins access detailed reports on user trends, popular firearms, and platform performance.
    Analytics Dashboard
Firearm Product View

Features

Firearm Data Import
Firearm Image Update

Onboarding

Onboarding with NMI and FLD equips gun shop owners and their teams with a seamless integration process. Authorized personnel—staff, managers, cashiers, shops, and owners—gain access to tailored portals, connecting FLD’s AI-driven firearm selection tools with NMI’s secure payment processing. The process includes setting up user roles, syncing inventory, and configuring payment systems. Once onboarded, shops can view real-time firearm recommendations, transaction details, and operational insights, ensuring a smooth start to enhancing customer experiences.
Supplier

Shop Owner

In the evaluation process of potential suppliers, users have the ability to access dedicated information pages for each supplier within the system.
Supplier page

Shop Pages

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Our Technical Expertise

Our team of seasoned professionals leverages cutting-edge technologies like Django and React to craft a revolutionary firearm shopping platform. With Django powering our robust backend, we ensure secure, scalable, and efficient data management for firearm inventories and user preferences. React drives our dynamic, user-friendly frontend, delivering a seamless experience tailored to enthusiasts’ needs. Combined with advanced AI integrations, our tech stack guarantees precision, comfort, and safety—redefining how gun shops and customers connect.

Branch Manager Features

Full Platform Moderation

Admin is responsible for moderation of all processes within the system. This includes adding/updating any info, adding new branches, adjusting budgeting parameters, etc.
Full Platform Moderation
Creation & Set Up of Cost Centers

Creation & Set Up of Cost Centers

Admin adds cost centers to the system, defining allocated budgets and limitations.

Roles Assignment

Admin establishes and allocates user roles within the system, specifying which individual is responsible for each request approval stage.
Roles Assignment

Cashier Dashboard

Administrators can add multiple cost centers to the system, set up budgets, financial approval workflows and restrictions, and even analyze expenses of each separate branch.
Cost Center page

Development Process

Research & Discovery
Research & Discovery

We studied the firearm retail landscape, existing tools, and gun shop needs. This research, combined with input from enthusiasts and owners, shaped FLD’s vision for a precision-focused, AI-driven platform.

Conceptualization
Conceptualization

Our team defined FLD’s core requirements: AI-powered firearm recommendations, multi-portal access for gun shop roles, and NMI payment integration. We set performance goals to ensure accuracy, safety, and usability.

Wireframing & Prototyping
Wireframing & Prototyping

We designed detailed wireframes for each portal (Staff, Manager, Cashier, Shop, Owner), mapping out intuitive layouts. Prototypes tested AI-driven features like hand-size analysis, gathering feedback for iterative refinement.

Development & Testing
Development & Testing

Using Django for a robust backend and React for a dynamic frontend, we built FLD’s system. Rigorous testing ensured AI accuracy, secure NMI integration, and seamless performance across all portals.

Optimization & Refinement
Optimization & Refinement

We fine-tuned the platform, optimizing AI algorithms for precision, enhancing load times, and refining user interfaces. Feedback from gun shop owners and enthusiasts drove continuous improvements.

Deployment & Launch
Deployment & Launch

Our team executed a phased deployment, stress-testing integrations and user access. After final validation, FLD launched, empowering gun shops with a cutting-edge tool for firearm sales.

Technologies

Backend

Node JS
Nest.js
Postgre SQL
TypeORM
Nodemailer
CSV parse
TypeScript
Docker

Frontend

Ant Design
React
TypeScript
Vite

Design

Figma