Recommendations · Best-fit seeds
Endless browsing — Buyers waded through endless listings with no idea which seeds would actually thrive where they live.
SeedsWild — Organic Seed Marketplace
Exarth designed and built SeedsWild — Europe's organic seed marketplace. Buyers get location-based AI seed recommendations with a full plant lifecycle, cultivation plan and timely alerts, while sellers list open-pollinated seeds, sell and earn through a built-in wallet.
- Location-based AI recommendations
- Full plant lifecycle & cultivation plan
- Two-sided buyer & seller marketplace
- Seller wallet, earnings & withdrawals
- AgriTech
- Design + Dev
- Marketplace
HomeRecommendSeedsSeller
seedswild.com
Europe's organic seed marketplace — recommendations, lifecycles, and a two-sided buy & sell experience.
AISeed recommendations
2-sidedBuy & sell
LifecyclePer plant
WalletSeller payouts
Overview/ 01
A marketplace for those who plant & those who share life
SeedsWild is a location-based, recommendation-driven marketplace for organic, open-pollinated seeds. Buyers discover the best-fit seeds for their region with a full plant lifecycle and cultivation plan, while sellers list, sell and earn — united to sow biodiversity together.
Exarth designed and built the two-sided platform end to end — a buyer experience with AI recommendations, plant lifecycles and checkout, and a seller workspace with products, orders, a wallet and withdrawals.
- Location-based AI recommendations
- Plant lifecycle & cultivation plan
- Trusted multi-vendor shops
- Seller wallet & withdrawals
- Role
- Design + Development
- Industry
- AgriTech · Marketplace
- Timeline
- 6 months
- Platform
- Web App
- Engine
- Location-based AI
- Year
- 2024
Scope & deliverables
Discovery & Strategy
Two-sided marketplace model, recommendation logic and seller economics.
UX / UI Design
A warm, natural design system for buyers and a focused seller workspace.
Frontend Engineering
A fast, responsive marketplace with recommendations and lifecycles.
Backend & Integrations
Recommendation engine, multi-vendor, payments, wallet and withdrawals.
Challenge & solution
Guesswork & generic shops, or guided, two-sided growing
Buyers guessed at seeds with no regional fit or growing guidance, and sellers had no real tools to list, sell or get paid.
- Generic browsing
- No growing guidance
- No seller tools
Plant Lifecycle · Know your plant
No guidance — Once seeds arrived, growers were on their own with no reliable guidance on how to grow them.
Cultivation Plan · Timely alerts
Missed windows — Growers missed sowing and care windows, losing whole crops to bad timing.
Shops · Trusted sellers
Unknown sources — Seed sources were unknown and inconsistent, with no way to judge quality or trust.
No core
No shared platform
Fragmented systems
GuessSeed choice0Seller tools
Buy · Checkout
Clunky — Buying was clunky and insecure, breaking trust at the most important moment.
Sell · Vendor workspace
No tools — Sellers had no real tools to list seeds, manage orders or grow a business online.
Earn · Wallet
Opaque payouts — There was no clear way for sellers to see earnings or get paid for what they sold.
Biodiversity · Mission
Lost varieties — Open-pollinated and heirloom varieties were disappearing with no marketplace to keep them alive.
Measurable impact on the live platform
AIRecommendations
LifecyclePer plant
ShopsMulti-vendor
WalletPayouts
Key features
Built for buyers and sellers alike
Buyers get the best-fit seeds with a full lifecycle and cultivation plan; sellers list, sell and earn — all inside one location-based marketplace.
01/05 features
Auto-playing — hover to pause
seedswild.com/ai-recommendations Live
Feature 01AI RecommendationsLocation-based AI recommends the seeds most likely to thrive where each buyer lives, ranked and ready to plant.
Engineering
Technology & Development
Engineered as a two-sided marketplace — a location-based recommendation engine, plant lifecycles, multi-vendor selling, payments and a seller wallet.
System architecture
Buyers & sellers → marketplace → recommendation engine → secure data
BUY
Buyer LayerRecommendations, lifecycles, shops, cart and checkout
SSR · responsiveAI
Recommendation EngineLocation-based AI matching seeds to a buyer's region
Geo · rankedSELL
Seller LayerVendor dashboard, products, orders and earnings
Multi-vendorPAY
Payments & WalletCheckout payments, seller wallet and withdrawals
Wallet · payoutsHow we built it
6-phase delivery
- 01
Discovery & Architecture
Phase 1Mapped the two-sided model, recommendation logic and seller economics.
- 02
UX / UI Design
Phase 2Designed a warm buyer experience and a focused seller workspace.
- 03
Frontend Engineering
Phase 3Built a fast, responsive marketplace with recommendations and lifecycles.
- 04
Backend & Engine
Phase 4Engineered the recommendation engine, multi-vendor, payments and wallet.
- 05
QA & Security
Phase 5Hardened payments, wallets and roles, then tested both sides end to end.
- 06
Launch & Iterate
LiveLaunched the marketplace and iterated on recommendations and seller growth.
Technology stack
16 technologiesFrontend4
- Reactv18
- Next.jsApp Router
- TypeScriptv5
- Tailwindv4
Backend4
- Node.jsv20
- REST APIs
- RecommenderAI
- Multi-vendor
Data & Cloud4
- PostgreSQL
- RedisCache
- GeoLocation
- Docker
Commerce4
- Payments
- WalletEarnings
- Withdrawals
- Orders
Product Screens
Buyer & seller, one marketplace
Glide through the live SeedsWild marketplace — home, recommendations, seed detail, shops, checkout and the full seller workspace.
Drag to explore01 / 13
Philosophy
Design Approach
A warm, natural design philosophy that makes growing approachable for buyers and selling effortless for growers.
NaturalClarityTrustResponsive
- Design pillars
- 04
- Accessibility
- AA
- Marketplace
- 2-sided
- Audience
- Growers & sellers
- Platform
- Web App
- Design system
- Natural · 30+ tokens
- Accessibility
- WCAG AA
Every screen is shaped around the grower — clarity first, guidance through the whole plant lifecycle, and the lowest possible friction to buy or to sell.
- Pillar 01
Guidance-First Buying
AIRecommendsRecommendations and lifecycles that turn a seed purchase into a confident plan.
Buyers plant what will actually grow.
- Pillar 02
Effortless Selling
MinutesTo listA focused seller workspace that makes listing and earning simple.
Growers start earning fast.
- Pillar 03
Natural, Warm UI
OrganicBrandAn organic, earthy palette that reflects the mission to sow biodiversity.
The brand feels as natural as the seeds.
- Pillar 04
Responsive & Fast
100%ResponsiveA snappy marketplace that works on phones in the field and desktops alike.
Great on every device, optimised to load fast.
Tokens
Design System
A cohesive natural visual language that keeps every buyer and seller screen warm and consistent.
5Colors
6Type sizes
5Spacing
8Icons
4Breakpoints
Color palette5
Typography6
Heading
Space Grotesk 800 · 32px
Subheading
Inter 500 · 20px
Body text for product listings, collections, and guides.
Inter 400 · 16px
Caption labels
Inter 400 · 14px
Small helper text
Inter 400 · 12px
Bold heading
Space Grotesk 700 · 18px
Components4
Add to cart Wishlist
Organic In stockHeirloom
⏎
DefaultHoverActiveOff
Spacing scale5
XS4px
SM8px
MD16px
LG24px
XL32px
More work
Explore more projects
More of what our team designs and ships — including the SeedsWild mobile apps and other platforms.
