Exarth Case Study · Marketplace

SeedsWild Organic Seed Marketplace

Europe's organic seed marketplace with AI recommendations, lifecycles and seller wallets.

Exarth designed and built SeedsWild, Europe's organic seed marketplace. Buyers get location-based AI seed recommendations with a full plant lifecycle, cultivation plan and timely alerts, while sellers list open-pollinated seeds, sell and earn through a built-in wallet.

Location-based AI recommendations
Full plant lifecycle & cultivation plan
Two-sided buyer & seller marketplace
Seller wallet, earnings & withdrawals

AgriTech
Design + Dev
Marketplace

Visit Live Marketplace View Case Study

www.seedswild.comLive

SeedsWild screens, home, recommendations, seed detail and seller dashboard

AgriTechDesign + Dev

HomeRecommendSeedsSeller

www.seedswild.com

AI RecommendationsLocation-based seeds

BSG+

Buyers & SellersOne marketplace

A+

Best-fit SeedsOperational

Cultivation alertSow window · just now

Europe's organic seed marketplace, recommendations, lifecycles, and a two-sided buy & sell experience.

AISeed recommendations

2-sidedBuy & sell

LifecyclePer plant

WalletSeller payouts

Overview/ 01

A marketplace for those who plant & those who share life

Location-based seed recommendations for buyers; listing, sales and payouts for sellers.SeedsWild is a location-based, recommendation-driven marketplace for organic, open-pollinated seeds. Buyers discover the best-fit seeds for their region with a full plant lifecycle and cultivation plan, while sellers list, sell and earn, united to sow biodiversity together.

Exarth designed and built the two-sided platform end to end, a buyer experience with AI recommendations, plant lifecycles and checkout, and a seller workspace with products, orders, a wallet and withdrawals.

Location-based AI recommendations
Plant lifecycle & cultivation plan

Location-based AI recommendations
Plant lifecycle & cultivation plan
Trusted multi-vendor shops
Seller wallet & withdrawals

Role: Design + Development
Industry: AgriTech · Marketplace
Timeline: 6 months
Platform: Web App
Role: Design + Development
Industry: AgriTech · Marketplace
Timeline: 6 months
Platform: Web App
Engine: Location-based AI
Year: 2024

Visit live marketplace

AIRecommendations

Scope & deliverables

Discovery & Strategy
UX / UI Design
Frontend Engineering
Backend & Integrations

Discovery & Strategy

Two-sided marketplace model, recommendation logic and seller economics.

UX / UI Design

A warm, natural design system for buyers and a focused seller workspace.

Frontend Engineering

A fast, responsive marketplace with recommendations and lifecycles.

Backend & Integrations

Recommendation engine, multi-vendor, payments, wallet and withdrawals.

Challenge & solution

Guesswork & generic shops, or guided, two-sided growing

Buyers guessed at seeds with no regional fit or growing guidance, and sellers had no real tools to list, sell or get paid.

Generic browsing
No growing guidance
No seller tools

GuessSeed choice

0Seller tools

✕

Recommendations · Best-fit seeds

Endless browsing: Buyers waded through endless listings with no idea which seeds would actually thrive where they live.

✕

Plant Lifecycle · Know your plant

No guidance: Once seeds arrived, growers were on their own with no reliable guidance on how to grow them.

✕

Cultivation Plan · Timely alerts

Missed windows: Growers missed sowing and care windows, losing whole crops to bad timing.

✕

Shops · Trusted sellers

Unknown sources: Seed sources were unknown and inconsistent, with no way to judge quality or trust.

No core

No shared platform

Fragmented systems

Guesswork · No seller economics

GuessSeed choice0Seller tools

✕

Buy · Checkout

Clunky: Buying was clunky and insecure, breaking trust at the most important moment.

✕

Sell · Vendor workspace

No tools: Sellers had no real tools to list seeds, manage orders or grow a business online.

✕

Earn · Wallet

Opaque payouts: There was no clear way for sellers to see earnings or get paid for what they sold.

✕

Biodiversity · Mission

Lost varieties: Open-pollinated and heirloom varieties were disappearing with no marketplace to keep them alive.

Measurable impact on the live platform

AIRecommendations

LifecyclePer plant

ShopsMulti-vendor

WalletPayouts

Key features

Built for buyers and sellers alike

AI recommendations, plant lifecycles, marketplace shopping and seller wallets.Buyers get the best-fit seeds with a full lifecycle and cultivation plan; sellers list, sell and earn, all inside one location-based marketplace.

01/05 features

Tap a product

Auto-playing. Hover to pause

www.seedswild.com

AI Recommendations

Location-based AI recommends the seeds most likely to thrive where each buyer lives, ranked and ready to plant.

www.seedswild.com/ai-recommendations Live

LocationBased

Feature 01AI RecommendationsLocation-based AI recommends the seeds most likely to thrive where each buyer lives, ranked and ready to plant.

Engineering

Technology & Development

Two-sided marketplace with AI recommendations, lifecycles, commerce and payouts.Engineered as a two-sided marketplace, a location-based recommendation engine, plant lifecycles, multi-vendor selling, payments and a seller wallet.

Buyer LayerBUYRecommendations, lifecycles, shops, cart and checkout01
Recommendation EngineAILocation-based AI matching seeds to a buyer's region02
Seller LayerSELLVendor dashboard, products, orders and earnings03
Payments & WalletPAYCheckout payments, seller wallet and withdrawals04

01Discovery & ArchitectureMapped the two-sided model, recommendation logic and seller economics.Phase 1
02UX / UI DesignDesigned a warm buyer experience and a focused seller workspace.Phase 2
03Frontend EngineeringBuilt a fast, responsive marketplace with recommendations and lifecycles.Phase 3
04Backend & EngineEngineered the recommendation engine, multi-vendor, payments and wallet.Phase 4
05QA & SecurityHardened payments, wallets and roles, then tested both sides end to end.Phase 5
06Launch & IterateLaunched the marketplace and iterated on recommendations and seller growth.Live

Stack

React
Next.js
TypeScript
Node.js
REST APIs
Recommender
PostgreSQL
Redis
Geo
Payments
Wallet
Withdrawals

System architecture

Buyers & sellers → marketplace → recommendation engine → secure data

Live

BUY

Buyer LayerRecommendations, lifecycles, shops, cart and checkout

SSR · responsive

AI

Recommendation EngineLocation-based AI matching seeds to a buyer's region

Geo · ranked

SELL

Seller LayerVendor dashboard, products, orders and earnings

Multi-vendor

PAY

Payments & WalletCheckout payments, seller wallet and withdrawals

Wallet · payouts

How we built it

6-phase delivery

01
Discovery & Architecture
Phase 1
Mapped the two-sided model, recommendation logic and seller economics.
02
UX / UI Design
Phase 2
Designed a warm buyer experience and a focused seller workspace.
03
Frontend Engineering
Phase 3
Built a fast, responsive marketplace with recommendations and lifecycles.
04
Backend & Engine
Phase 4
Engineered the recommendation engine, multi-vendor, payments and wallet.
05
QA & Security
Phase 5
Hardened payments, wallets and roles, then tested both sides end to end.
06
Launch & Iterate
Live
Launched the marketplace and iterated on recommendations and seller growth.

Technology stack

16 technologies

Frontend4

Reactv18
Next.jsApp Router
TypeScriptv5
Tailwindv4

Backend4

Node.jsv20
REST APIs
RecommenderAI
Multi-vendor

Data & Cloud4

PostgreSQL
RedisCache
GeoLocation
Docker

Commerce4

Payments
WalletEarnings
Withdrawals
Orders

Product Screens

Buyer & seller, one marketplace

Browse home, recommendations, seed detail, checkout and seller dashboard.Glide through the live SeedsWild marketplace, home, recommendations, seed detail, shops, checkout and the full seller workspace.

Drag to explore01 / 13

www.seedswild.com/ Live

Philosophy

Design Approach

Warm, nature-led design for buyers and sellers across the marketplace.A warm, natural design philosophy that makes growing approachable for buyers and selling effortless for growers.

NaturalClarityTrustResponsive

Design pillars: 04
Accessibility: AA
Marketplace: 2-sided

Audience: Growers & sellers
Platform: Web App
Design system: Natural · 30+ tokens
Accessibility: WCAG AA

Every screen is shaped around the grower, clarity first, guidance through the whole plant lifecycle, and the lowest possible friction to buy or to sell.

Guidance-First BuyingRecommendations and lifecycles that turn a seed purchase into a confident plan.AI
Effortless SellingA focused seller workspace that makes listing and earning simple.Minutes
Natural, Warm UIAn organic, earthy palette that reflects the mission to sow biodiversity.Organic
Responsive & FastA snappy marketplace that works on phones in the field and desktops alike.100%

Guidance-First Buying
AIRecommends
Recommendations and lifecycles that turn a seed purchase into a confident plan.
Buyers plant what will actually grow.
Guidance core
Effortless Selling
MinutesTo list
A focused seller workspace that makes listing and earning simple.
Growers start earning fast.
Seller flow
Natural, Warm UI
OrganicBrand
An organic, earthy palette that reflects the mission to sow biodiversity.
The brand feels as natural as the seeds.
Natural
Responsive & Fast
100%Responsive
A snappy marketplace that works on phones in the field and desktops alike.
Great on every device, optimised to load fast.
Responsive

Tokens

Design System

One organic visual language across buyer and seller experiences.A cohesive natural visual language that keeps every buyer and seller screen warm and consistent.

5Colors

6Type sizes

5Spacing

8Icons

4Breakpoints

Typography6 scale steps
Spacing5 tokens
Icons8 symbols
Breakpoints4 sizes

Type samples

HeadingSpace Grotesk 800 · 32px

SubheadingInter 500 · 20px

Body text for product listings, collections, and guides.Inter 400 · 16px

Color palette5

Typography6

Heading

Space Grotesk 800 · 32px

Subheading

Inter 500 · 20px

Body text for product listings, collections, and guides.

Inter 400 · 16px

Caption labels

Inter 400 · 14px

Small helper text

Inter 400 · 12px

Bold heading

Space Grotesk 700 · 18px

Components4

Add to cart Wishlist

Organic In stockHeirloom

⏎

DefaultHoverActiveOff

Spacing scale5

XS4px

SM8px

MD16px

LG24px

XL32px

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