The Challenge
European gardeners wanting organic, open-pollinated seeds had to hop between disconnected web stores, with no single mobile marketplace, no trusted seller standards, and no growing guidance built into the buying journey.
- Seeds spread across many web stores
- No single trusted mobile marketplace
- Growing help lived off-platform
Gardeners
Hunt across sites
Checkout
Cart per store
Plant care
Off-platform
- 5+Stores to check
- 0Shared cart
- EUCoverage gap
Many stores · No single buyer app











