Poppins Home — Premium Furniture Store

Exarth designed and built Poppins Home — a premium furniture e-commerce store on WordPress and WooCommerce, with curated categories, rich product pages, a smooth cart and checkout, and Tabby installment payments for the UAE.

Curated furniture categories
Rich product & collection pages
Cart, checkout & accounts
Tabby installment payments

Furniture
Design + Build
WooCommerce

View Case Study Explore Screens

HomeShopProductCheckout

poppinshome.ae

Poppins Home screens — home, category, product and checkout

Furniture StoreShop · Cart · Checkout

SBC+

TabbyBuy now, pay later

A+

ConversionOperational

Added to cartSofa · just now

A premium furniture storefront — categories, products, checkout and installments.

ShopBy category

Cart& checkout

TabbyInstallments

UAEStorefront

Overview/ 01

A premium storefront for furniture shoppers

Poppins Home is a premium furniture e-commerce store. Shoppers browse curated categories, explore rich product and collection pages, and check out smoothly — with Tabby installments built in for the UAE market.

Exarth designed and built the store on WordPress + WooCommerce — category architecture, product templates, cart and checkout, and Tabby payment integration — into a fast, conversion-focused shopping experience.

Curated category navigation
Rich product & collection pages
Smooth cart & checkout
Tabby installment payments

Role: Design + Development
Type: E-commerce · Furniture
Timeline: 3 months
Platform: WooCommerce
Payments: Tabby
Year: 2024

TabbyInstallments

Scope & deliverables

Discovery & Strategy

Catalog architecture, category structure and the shopping journey.

UX / UI Design

A premium, conversion-focused design system across the store.

WooCommerce Build

Product templates, cart, checkout and Tabby payment integration.

Performance & Launch

Speed, SEO and a smooth checkout tuned for conversion.

Challenge & solution

A basic catalog, or a premium shopping experience

A basic catalog with thin product pages and a clunky checkout — no installments and little to build trust for high-value furniture.

Flat catalog
Clunky checkout
Pay-in-full only

✕

Categories · Browse

Flat list — Products sat in a flat, hard-to-browse list, so shoppers struggled to find what they wanted.

✕

Products · Detail

Thin pages — Product pages were thin, with little detail to build confidence in a high-value purchase.

✕

Cart · Basket

Clunky — The cart was clunky and unclear, causing shoppers to abandon before checkout.

No core

No shared platform

Fragmented systems

Basic catalog · High drop-off

HighDrop-off0Installments

✕

Checkout · Pay

High drop-off — A long, confusing checkout drove high drop-off on the final step.

✕

Tabby · Installments

Pay in full only — Shoppers could only pay in full, putting premium furniture out of reach for many.

✕

Content · Blog

No content — With no content, the store had little organic reach or way to build trust.

Measurable impact on the live platform

ShopCategories

CartCheckout

TabbyInstallments

UAEMarket

Key features

Everything to browse & buy with ease

From curated categories to rich product pages, a smooth checkout and Tabby installments — every step of the shopping journey is built for conversion.

01/05 features

Auto-playing — hover to pause

poppinshome.ae/shop-by-category Live

CuratedCategories

Feature 01Shop by CategoryShop-by-category sections and pages guide shoppers straight to the furniture they want.

Engineering

Technology & Build

Built on WordPress + WooCommerce — a conversion-focused store with rich product templates, a smooth checkout and Tabby installment payments.

System architecture

Shoppers → WordPress + WooCommerce → catalog → secure checkout

Live

UI

StorefrontResponsive WooCommerce theme · category & product templates

Responsive

SHOP

Commerce LayerCatalog, cart, checkout and order management

WooCommerce

PAY

PaymentsTabby installments and standard gateways at checkout

Tabby · gateways

OPS

Performance & SEOCaching, CDN, SEO and security for a fast, safe store

Cache · SEO

How we built it

6-phase delivery

01
Discovery & Architecture
Phase 1
Mapped the catalog, category structure and shopping journey.
02
UX / UI Design
Phase 2
Designed a premium, conversion-focused store experience.
03
WooCommerce Build
Phase 3
Built product templates, cart, checkout and Tabby integration.
04
Performance & SEO
Phase 4
Tuned speed, SEO and a smooth, trusted checkout.
05
QA & Testing
Phase 5
Tested the full purchase flow across devices and payments.
06
Launch & Iterate
Live
Launched the store and iterated on conversion data.

Technology stack

16 technologies

Platform4

WordPressCMS
WooCommerceStore
ElementorBuilder
TabbyBNPL

Frontend4

HTML5
CSS3
JavaScript
Responsive

Backend4

PHPv8
MySQL
REST API
PaymentsTabby

Ops4

CachingSpeed
SEO
CDN
Security

Product Screens

The whole store, one platform

Glide through the live Poppins Home store — home, categories, products, cart, checkout, Tabby and more.

Drag to explore01 / 13

poppinshome.ae/ Live

Philosophy

Design Approach

A premium, conversion-first design philosophy that makes browsing and buying furniture feel effortless and trustworthy.

PremiumClarityTrustResponsive

Design pillars: 04
Accessibility: AA
Installments: Tabby

Audience: Furniture shoppers
Platform: WooCommerce
Design system: Premium · responsive
Accessibility: WCAG AA

Every screen is shaped around the buyer — clarity first, premium product storytelling, and the lowest possible friction from browse to checkout.

Pillar 01
Premium Product Storytelling
RichProducts
Rich galleries and collections that make furniture feel worth buying.
Shoppers buy with confidence in high-value items.
Premium core
Pillar 02
Effortless Browsing
1-tapTo products
Clear category navigation that gets shoppers to the right products fast.
Less searching, more shopping.
Flow clarity
Pillar 03
Frictionless Checkout
TabbyBNPL
A fast, trusted checkout with Tabby installments built in.
More completed orders, higher AOV.
Convert
Pillar 04
Responsive & Fast
100%Responsive
A snappy store that converts beautifully on mobile and desktop.
Great shopping on every device.
Responsive