Categories · Browse
Flat list: Products sat in a flat, hard-to-browse list, so shoppers struggled to find what they wanted.
Poppins Home Premium Furniture Store
Premium UAE furniture store with curated categories, rich products and Tabby installments.
poppinshome.aeLive
FurnitureDesign + Build
ShopBy category
Cart& checkout
TabbyInstallments
UAEStorefront
Overview/ 01
A premium storefront for furniture shoppers
Curated furniture shopping with rich product pages, checkout and Tabby installments.Poppins Home is a premium furniture e-commerce store. Shoppers browse curated categories, explore rich product and collection pages, and check out smoothly, with Tabby installments built in for the UAE market.
- Curated category navigation
- Rich product & collection pages
- Role
- Design + Development
- Type
- E-commerce · Furniture
- Timeline
- 3 months
- Platform
- WooCommerce
- Role
- Design + Development
- Type
- E-commerce · Furniture
- Timeline
- 3 months
- Platform
- WooCommerce
- Payments
- Tabby
- Year
- 2024
Scope & deliverables
- Discovery & Strategy
- UX / UI Design
- WooCommerce Build
- Performance & Launch
Discovery & Strategy
Catalog architecture, category structure and the shopping journey.
UX / UI Design
A premium, conversion-focused design system across the store.
WooCommerce Build
Product templates, cart, checkout and Tabby payment integration.
Performance & Launch
Speed, SEO and a smooth checkout tuned for conversion.
Challenge & solution
A basic catalog, or a premium shopping experience
A basic catalog with thin product pages and a clunky checkout, no installments and little to build trust for high-value furniture.
- Flat catalog
- Clunky checkout
- Pay-in-full only
HighDrop-off
0Installments
Products · Detail
Thin pages: Product pages were thin, with little detail to build confidence in a high-value purchase.
Cart · Basket
Clunky: The cart was clunky and unclear, causing shoppers to abandon before checkout.
No core
No shared platform
Fragmented systems
HighDrop-off0Installments
Checkout · Pay
High drop-off: A long, confusing checkout drove high drop-off on the final step.
Tabby · Installments
Pay in full only: Shoppers could only pay in full, putting premium furniture out of reach for many.
Content · Blog
No content: With no content, the store had little organic reach or way to build trust.
ShopCategories
CartCheckout
TabbyInstallments
UAEMarket
Key features
Everything to browse & buy with ease
Category shopping, rich product pages, cart, checkout and Tabby payments.From curated categories to rich product pages, a smooth checkout and Tabby installments, every step of the shopping journey is built for conversion.
01/05 features
Tap a product
Auto-playing. Hover to pause
poppinshome.ae
Shop by Category
Shop-by-category sections and pages guide shoppers straight to the furniture they want.
Engineering
Technology & Build
WordPress WooCommerce storefront with categories, checkout and Tabby integration.Built on WordPress + WooCommerce, a conversion-focused store with rich product templates, a smooth checkout and Tabby installment payments.
- StorefrontUIResponsive WooCommerce theme · category & product templates01
- Commerce LayerSHOPCatalog, cart, checkout and order management02
- PaymentsPAYTabby installments and standard gateways at checkout03
- Performance & SEOOPSCaching, CDN, SEO and security for a fast, safe store04
- 01Discovery & ArchitectureMapped the catalog, category structure and shopping journey.Phase 1
- 02UX / UI DesignDesigned a premium, conversion-focused store experience.Phase 2
- 03WooCommerce BuildBuilt product templates, cart, checkout and Tabby integration.Phase 3
- 04Performance & SEOTuned speed, SEO and a smooth, trusted checkout.Phase 4
- 05QA & TestingTested the full purchase flow across devices and payments.Phase 5
- 06Launch & IterateLaunched the store and iterated on conversion data.Live
Stack
- WordPress
- WooCommerce
- Elementor
- HTML5
- CSS3
- JavaScript
- PHP
- MySQL
- REST API
- Caching
- SEO
- CDN
Product Screens
The whole store, one platform
Browse home, categories, product detail, cart and checkout.Glide through the live Poppins Home store, home, categories, products, cart, checkout, Tabby and more.
Drag to explore01 / 13
Philosophy
Design Approach
Premium retail design focused on product storytelling and conversion.A premium, conversion-first design philosophy that makes browsing and buying furniture feel effortless and trustworthy.
PremiumClarityTrustResponsive
- Design pillars
- 04
- Accessibility
- AA
- Installments
- Tabby
- Premium Product StorytellingRich galleries and collections that make furniture feel worth buying.Rich
- Effortless BrowsingClear category navigation that gets shoppers to the right products fast.1-tap
- Frictionless CheckoutA fast, trusted checkout with Tabby installments built in.Tabby
- Responsive & FastA snappy store that converts beautifully on mobile and desktop.100%
Tokens
Design System
One warm retail visual language across shop, product and checkout.A cohesive premium visual language that keeps every store screen clean and consistent.
- Typography6 scale steps
- Spacing5 tokens
- Icons8 symbols
- Breakpoints4 sizes
Type samples
HeadingSpace Grotesk 800 · 32px
SubheadingInter 500 · 20px
Body text for product listings, collections, and guides.Inter 400 · 16px
More work
Explore more projects
WordPress commerce sites and web platforms from our team.More of what our team designs and ships, from WordPress sites to web platforms and mobile apps.
