Brand · Identity
Cold & generic: The brand felt cold and generic, not the welcoming feel a home-furniture store needs.
ZaynComfort Furniture E-commerce
Warm furniture WooCommerce store with curated categories and smooth checkout.
zayncomfort.comLive
FurnitureDesign + Build
ShopBy category
ProductsRich pages
CheckoutSmooth
WPWooCommerce
Overview/ 01
A warm storefront for home & comfort
Inviting storefront for curated categories, rich product pages and checkout.ZaynComfort is a warm, welcoming furniture e-commerce store. Shoppers browse curated categories, explore rich product pages and check out smoothly, all wrapped in an inviting, homely brand.
- Warm, inviting brand
- Curated category shopping
- Role
- Design + Development
- Type
- E-commerce · Furniture
- Timeline
- 2 months
- Platform
- WooCommerce
- Role
- Design + Development
- Type
- E-commerce · Furniture
- Timeline
- 2 months
- Platform
- WooCommerce
- Store
- Furniture
- Year
- 2025
Scope & deliverables
- Discovery & Strategy
- UX / UI Design
- WooCommerce Build
- Performance & Launch
Discovery & Strategy
Catalog architecture, category structure and the shopping journey.
UX / UI Design
A warm, inviting, conversion-focused design system.
WooCommerce Build
Product templates, cart and a streamlined checkout.
Performance & Launch
Speed, SEO and a smooth checkout tuned for conversion.
Challenge & solution
A basic catalog, or a warm shopping experience
A cold, basic catalog with thin product pages, a clunky checkout and a poor mobile experience.
- Generic brand
- Flat catalog
- Clunky checkout
HighDrop-off
PoorMobile
Categories · Browse
Flat list: Products sat in a flat list, so shoppers struggled to find the right furniture.
Products · Detail
Thin pages: Product pages were thin, with little to build confidence in a purchase.
No core
No shared platform
Fragmented systems
HighDrop-offPoorMobile
Cart · Basket
Clunky: The cart was clunky, causing shoppers to abandon before checkout.
Checkout · Pay
High drop-off: A long, confusing checkout drove high drop-off on the final step.
Mobile · Responsive
Poor on mobile: The store worked poorly on phones, losing the majority of mobile shoppers.
ShopCategories
ProductsRich
CartCheckout
WPWooCommerce
Key features
Everything to browse & buy with comfort
Category shopping, rich product pages, cart and a smooth checkout flow.From a warm storefront to curated categories, rich product pages and a smooth checkout, every step is built for an easy, trustworthy shop.
01/05 features
Tap a product
Auto-playing. Hover to pause
zayncomfort.com
Warm Storefront
A warm, welcoming home page with seasonal offers and top categories invites shoppers in.
Engineering
Technology & Build
WordPress WooCommerce store with categories, product templates and checkout.Built on WordPress + WooCommerce, a warm, conversion-focused store with rich product templates and a smooth, responsive checkout.
- StorefrontUIWarm, responsive WooCommerce theme · category & product templates01
- Commerce LayerSHOPCatalog, cart, checkout and order management02
- PaymentsPAYStandard gateways at a streamlined checkout03
- Performance & SEOOPSCaching, CDN, SEO and security for a fast, safe store04
- 01Discovery & ArchitectureMapped the catalog, category structure and shopping journey.Phase 1
- 02UX / UI DesignDesigned a warm, inviting, conversion-focused store.Phase 2
- 03WooCommerce BuildBuilt product templates, cart and a streamlined checkout.Phase 3
- 04Performance & SEOTuned speed, SEO and a smooth, trusted checkout.Phase 4
- 05QA & TestingTested the full purchase flow across devices.Phase 5
- 06Launch & IterateLaunched the store and iterated on conversion data.Live
Stack
- WordPress
- WooCommerce
- Elementor
- HTML5
- CSS3
- JavaScript
- PHP
- MySQL
- REST API
- Caching
- SEO
- CDN
Product Screens
The whole store, one platform
Browse home, shop, product detail, cart and checkout.Glide through the live ZaynComfort store, home, shop, category, product and checkout.
Drag to explore01 / 05
Philosophy
Design Approach
Warm, welcoming design that makes furniture shopping feel homely.A warm, welcoming, conversion-first design philosophy that makes browsing and buying furniture feel easy and homely.
WarmClarityTrustResponsive
- Design pillars
- 04
- Accessibility
- AA
- WooCommerce
- WP
- Warm, Inviting BrandA homely palette and tone that makes the store feel welcoming.Homely
- Effortless BrowsingClear category navigation that gets shoppers to products fast.1-tap
- Frictionless CheckoutA fast, trusted checkout that gets shoppers to done.Fast
- Responsive & FastA snappy store that converts beautifully on mobile.100%
Tokens
Design System
One comforting visual language across shop, product and checkout.A cohesive warm visual language that keeps every store screen inviting and consistent.
- Typography6 scale steps
- Spacing5 tokens
- Icons8 symbols
- Breakpoints4 sizes
Type samples
HeadingSpace Grotesk 800 · 32px
SubheadingInter 500 · 20px
Body text for product listings, collections, and guides.Inter 400 · 16px
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