Brand · Identity
Generic look: The brand looked generic and failed to convey the cinematic quality of the work.
Waqar Official Cinematic Photography
Cinematic wedding photography site with portfolio, pricing and booking across Gulf and Pakistan.
waqarofficial.comLive
PhotographyDesign + Build
PortfolioCinematic
PricingPackages
BookingEnquiries
Gulf+PKCoverage
Overview/ 01
A cinematic home for timeless photography
Dark, dramatic brand showcasing portfolio, services, pricing and bookings.Waqar Official is a wedding-photography brand merging cinematic photography with high-end creative marketing. The website showcases a dramatic portfolio and services, with clear pricing, testimonials and a booking flow across the Gulf and Pakistan.
- Cinematic portfolio galleries
- Services & clear pricing
- Role
- Design + Development
- Type
- Photography · Marketing
- Timeline
- 2 months
- Platform
- WordPress
- Role
- Design + Development
- Type
- Photography · Marketing
- Timeline
- 2 months
- Platform
- WordPress
- Builder
- Elementor
- Year
- 2026
Scope & deliverables
- Discovery & Strategy
- UX / UI Design
- WordPress Build
- Performance & Launch
Discovery & Strategy
Brand positioning, portfolio structure and the booking funnel.
UX / UI Design
A dark, cinematic design system that lets the imagery lead.
WordPress Build
Elementor build, portfolio galleries, pricing and booking.
Performance & Launch
Speed, SEO and a lead-focused, bookings-ready site.
Challenge & solution
A flat gallery, or a cinematic, booking-driven brand
A flat gallery site that didn't convey cinematic quality, with unclear services, hidden pricing and no clear path to book.
- Generic brand
- Flat gallery
- No booking funnel
HiddenPricing
0Booking funnel
Portfolio · Showcase
Flat gallery: Photos sat in a flat gallery that didn't do the imagery justice.
Services · Offerings
Unclear: It was unclear what was offered, so prospects couldn't tell if Waqar fit their needs.
No core
No shared platform
Fragmented systems
HiddenPricing0Booking funnel
Pricing · Plans
Hidden prices: Hidden pricing forced extra back-and-forth and lost ready-to-book clients.
Trust · Reviews
No proof: Without testimonials, new couples had little reason to trust the brand.
Booking · Enquiries
Buried contact: Booking was buried, so interested couples dropped off before enquiring.
PortfolioCinematic
ServicesClear
PricingPackages
BookingFunnel
Key features
Everything to impress & win the booking
Portfolio galleries, services, pricing packages and a booking enquiry funnel.From an immersive portfolio to clear services, pricing, testimonials and a booking funnel, every section is built to captivate and convert.
01/05 features
Tap a product
Auto-playing. Hover to pause
waqarofficial.com
Portfolio
A styled, immersive portfolio lets the photography lead and captivates every visitor.
Engineering
Technology & Build
WordPress photography site with portfolio, services, pricing and booking funnel.Built on WordPress with Elementor, a dark, cinematic, lead-focused site with an immersive portfolio, pricing and a booking funnel.
- Brand LayerUIDark, cinematic Elementor theme that lets imagery lead01
- Portfolio LayerSHOWImmersive galleries, services and pricing02
- Booking LayerLEADSEnquiry and booking forms capturing leads03
- Performance & SEOOPSImage optimisation, CDN, SEO and security04
- 01Discovery & StrategyMapped brand positioning, portfolio and the booking funnel.Phase 1
- 02UX / UI DesignDesigned a dark, cinematic system that lets imagery lead.Phase 2
- 03WordPress BuildBuilt the Elementor site, galleries, pricing and booking.Phase 3
- 04Performance & SEOOptimised heavy imagery, SEO and lead capture.Phase 4
- 05QA & TestingTested galleries, forms and pages across devices.Phase 5
- 06Launch & IterateLaunched the site and iterated on booking enquiries.Live
Stack
- WordPress
- Elementor
- Galleries
- HTML5
- CSS3
- JavaScript
- PHP
- MySQL
- SMTP
- Image Opt.
- SEO
- CDN
Product Screens
The whole brand site, one platform
Browse hero, portfolio, services, pricing, testimonials and booking.Glide through the live Waqar Official site, hero, portfolio, services, pricing, about, testimonials and contact.
Drag to explore01 / 09
Philosophy
Design Approach
Cinematic design that lets photography lead and bookings follow naturally.A dark, cinematic, booking-first design philosophy that lets the imagery lead and moves couples to enquire.
CinematicBoldTrustResponsive
- Design pillars
- 04
- Accessibility
- AA
- Funnel
- Booking
- Cinematic, Imagery-Led UIA dark system that lets photography fill the screen and lead the story.Bold
- Clarity That ConvertsClear services and transparent pricing that move couples to book.Transparent
- Trust-Building ProofTestimonials and social proof placed where decisions are made.Reviews
- Responsive & FastHeavy imagery optimised to stay snappy on every device.100%
Tokens
Design System
One dramatic visual language across portfolio, services and booking.A cohesive dark, cinematic visual language that keeps every brand screen bold and consistent.
- Typography6 scale steps
- Spacing5 tokens
- Icons8 symbols
- Breakpoints4 sizes
Type samples
HeadingSpace Grotesk 800 · 32px
SubheadingInter 500 · 20px
Body text for product listings, collections, and guides.Inter 400 · 16px
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