Brand · Identity
Generic look: The brand looked generic online and failed to convey the quality of the bespoke packaging.
Rove Custom Packaging Website
Luxury custom packaging site with galleries and a request-a-quote lead flow.
rove-packaging.co.ukLive
PackagingDesign + Build
BespokePackaging
GalleryShowcase
QuoteLead flow
LuxuryBrand
Overview/ 01
A refined home for bespoke packaging
Dark, gold-accented brand showcasing bespoke boxes and driving quote requests.Rove Packaging is a luxury custom-box brand. The website showcases bespoke and printed packaging through rich galleries and a refined dark, gold-accented design, and turns interest into leads with a clear request-a-quote flow.
- Bespoke & printed box showcases
- Rich product galleries
- Role
- Design + Development
- Type
- Packaging · Marketing
- Timeline
- 2 months
- Platform
- WordPress
- Role
- Design + Development
- Type
- Packaging · Marketing
- Timeline
- 2 months
- Platform
- WordPress
- Builder
- Elementor
- Year
- 2023
Scope & deliverables
- Discovery & Strategy
- UX / UI Design
- WordPress Build
- Performance & Launch
Discovery & Strategy
Brand positioning, packaging showcases and the lead funnel.
UX / UI Design
A refined, dark, gold-accented luxury design system.
WordPress Build
Elementor build, galleries and a request-a-quote flow.
Performance & Launch
Speed, SEO and a lead-focused, conversion-ready site.
Challenge & solution
A generic site, or a luxury, lead-driven brand
A generic site that didn't convey craftsmanship, with thin showcases, no social proof and no clear path to request a quote.
- Generic brand
- Thin showcases
- No quote funnel
0Lead funnel
FewExamples
Showcase · Boxes
Flat photos: Packaging was shown in flat, unstyled photos that didn't do the work justice.
Galleries · Portfolio
Few examples: There were too few examples to prove range and quality to prospective clients.
No core
No shared platform
Fragmented systems
0Lead funnelFewExamples
Quote · Leads
No clear CTA: There was no clear path for interested buyers to request a quote, so leads slipped away.
Trust · Reviews
No proof: Without reviews or testimonials, new visitors had little reason to trust the brand.
Contact · Reach
Hard to reach: Getting in touch was unclear, adding friction for ready-to-buy customers.
BespokeBoxes
GalleryShowcase
QuoteLeads
LuxuryBrand
Key features
Everything to showcase & win the lead
Box showcases, galleries, social proof and a quote funnel built to convert.From bespoke box showcases and galleries to social proof and a quote funnel, every section is built to impress and convert.
01/05 features
Tap a product
Auto-playing. Hover to pause
rove-packaging.co.uk
Custom Box Showcase
Styled showcases present custom and printed boxes in a way that highlights real craftsmanship.
Engineering
Technology & Build
WordPress marketing site with galleries, social proof and quote funnel.Built on WordPress with Elementor, a refined, lead-focused marketing site with galleries, social proof and a quote funnel.
- Brand LayerUIRefined dark, gold-accented Elementor theme across the site01
- Showcase LayerSHOWPackaging showcases, galleries and social proof02
- Lead LayerLEADSRequest-a-quote forms and contact capturing leads03
- Performance & SEOOPSCaching, CDN, SEO and security for a fast, safe site04
- 01Discovery & StrategyMapped brand positioning, showcases and the lead funnel.Phase 1
- 02UX / UI DesignDesigned a refined dark, gold-accented luxury system.Phase 2
- 03WordPress BuildBuilt the Elementor site, galleries and quote flow.Phase 3
- 04Performance & SEOTuned speed, SEO and lead capture.Phase 4
- 05QA & TestingTested forms, galleries and pages across devices.Phase 5
- 06Launch & IterateLaunched the site and iterated on lead quality.Live
Stack
- WordPress
- Elementor
- Forms
- HTML5
- CSS3
- JavaScript
- PHP
- MySQL
- SMTP
- Caching
- SEO
- CDN
Product Screens
The whole brand site, one platform
Browse hero, custom boxes, features, galleries, reviews and quote flow.Glide through the live Rove Packaging site, hero, custom boxes, features, galleries, reviews, quote and contact.
Drag to explore01 / 09
Philosophy
Design Approach
Refined design shaped around craftsmanship and premium product storytelling.A refined, dark, lead-first design philosophy that makes bespoke packaging feel premium and gets buyers to a quote.
RefinedPremiumTrustResponsive
- Design pillars
- 04
- Accessibility
- AA
- Lead flow
- Quote
- Refined Luxury UIA dark, gold-accented system that signals quality and craftsmanship.Luxury
- Showcase-Led StorytellingGalleries and styled showcases that prove range and quality.Gallery
- Lead-First LayoutClear request-a-quote paths placed where intent is highest.Quote
- Responsive & FastA polished experience that loads fast on every device.100%
Tokens
Design System
One luxury visual language across showcases, galleries and quote flows.A cohesive dark, gold visual language that keeps every brand screen refined and consistent.
- Typography6 scale steps
- Spacing5 tokens
- Icons8 symbols
- Breakpoints4 sizes
Type samples
HeadingSpace Grotesk 800 · 32px
SubheadingInter 500 · 20px
Body text for product listings, collections, and guides.Inter 400 · 16px
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