Brand · Identity
Generic look: The brand looked generic and failed to convey the craft of traditional embroidery wear.
Amber Noman Embroidery Fashion Store
Pakistani embroidery fashion store with categories, product pages, wishlist and cart.
ambernoman.comLive
FashionDesign + Build
970+Products
12+Collections
ShopBy category
TrackOrders
Overview/ 01
A clean storefront for traditional embroidery
Cyan-and-white embroidery fashion store with categories, products and checkout.Amber Noman is a traditional embroidery-wear brand based in Pakistan. The store presents Women, Men, Kids, Shoes and Accessories across hand-embroidered, machine-embroidered and wedding collections, with a clean cyan-and-white shopping experience built for conversion.
- Women, Men, Kids & Shoes
- 12+ embroidery collections
- Role
- Design + Development
- Type
- Fashion · E-commerce
- Timeline
- 2 months
- Platform
- WooCommerce
- Role
- Design + Development
- Type
- Fashion · E-commerce
- Timeline
- 2 months
- Platform
- WooCommerce
- Builder
- Elementor
- Year
- 2024
Scope & deliverables
- Discovery & Strategy
- UX / UI Design
- WooCommerce Build
- Performance & Launch
Discovery & Strategy
Catalog architecture, category structure and the shopping journey.
UX / UI Design
A clean cyan-and-white fashion design system.
WooCommerce Build
Product templates, cart, checkout, wishlist and order tracking.
Performance & Launch
Speed, SEO and a conversion-ready fashion storefront.
Challenge & solution
A basic catalog, or a polished fashion store
A generic presence with a hard-to-browse catalog, thin product pages and no clear path to save, buy or track an order.
- Hard to browse
- Thin products
- No track order
FlatCatalog
0Wishlist
Catalog · Browse
Hard to browse: Hundreds of embroidery pieces sat in a flat list, so shoppers struggled to find the right collection.
Products · Detail
Thin pages: Product pages were thin, with little detail to build confidence in a handmade purchase.
No core
No shared platform
Fragmented systems
FlatCatalog0Wishlist
Wishlist · Save
No save path: Shoppers had no way to save pieces and return later, so interest slipped away.
Checkout · Buy
Clunky cart: A clunky cart and checkout caused drop-off before the order was placed.
Track · Orders
No visibility: Customers had no easy way to check order status after buying.
970+Products
12+Collections
ShopCategories
TrackOrders
Key features
Everything to browse & buy with ease
Category shopping, product pages, wishlist, cart and order tracking.From shop-by-category and featured products to rich product pages, wishlist, cart and order tracking, every step of the shopping journey is built for conversion.
01/05 features
Tap a product
Auto-playing. Hover to pause
ambernoman.com
Shop by Category
Shop-by-category sections and pages guide shoppers straight to Women, Shoes, Trousers and Accessories.
Engineering
Technology & Build
WordPress WooCommerce storefront with categories, wishlist, cart and tracking.Built on WordPress + WooCommerce with Elementor, a conversion-focused fashion store with category shopping, rich product templates, wishlist, cart and order tracking.
- StorefrontUIResponsive WooCommerce theme · category & product templates01
- Commerce LayerSHOPCatalog, wishlist, cart, checkout and order management02
- CollectionsCATWomen, wedding, embroidery and footwear collections03
- Performance & SEOOPSCaching, CDN, SEO and security for a fast, safe store04
- 01Discovery & ArchitectureMapped the catalog, category structure and shopping journey.Phase 1
- 02UX / UI DesignDesigned a clean cyan-and-white fashion store experience.Phase 2
- 03WooCommerce BuildBuilt product templates, wishlist, cart, checkout and tracking.Phase 3
- 04Performance & SEOTuned speed, SEO and a smooth shopping flow.Phase 4
- 05QA & TestingTested browse, wishlist, cart and checkout across devices.Phase 5
- 06Launch & IterateLaunched the store and iterated on conversion data.Live
Stack
- WordPress
- WooCommerce
- Elementor
- HTML5
- CSS3
- JavaScript
- PHP
- MySQL
- REST API
- Caching
- SEO
- CDN
Product Screens
The whole store, one platform
Browse home, categories, shop, product detail, shoes and contact.Glide through the live Amber Noman store, home, categories, featured products, shop, women, product detail, shoes, contact and track order.
Drag to explore01 / 11
Philosophy
Design Approach
Clean fashion design shaped around craft storytelling and conversion.A clean, cyan-led, conversion-first design philosophy that makes browsing and buying traditional embroidery feel effortless and trustworthy.
CleanCraftClarityResponsive
- Design pillars
- 04
- Accessibility
- AA
- Products
- 970+
- Craft-Led StorytellingProduct and collection pages that show the detail of traditional embroidery.Rich
- Effortless BrowsingClear category navigation that gets shoppers to the right collection fast.1-tap
- Frictionless CheckoutWishlist, cart and track-order paths placed where intent is highest.Track
- Responsive & FastA polished store that loads fast on every device.100%
Tokens
Design System
One fashion visual language across shop, product and contact.A cohesive cyan-and-white visual language that keeps every store screen clean and consistent.
- Typography6 scale steps
- Spacing5 tokens
- Icons8 symbols
- Breakpoints4 sizes
Type samples
HeadingSpace Grotesk 800 · 32px
SubheadingInter 500 · 20px
Body text for product listings, collections, and guides.Inter 400 · 16px
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