Find Doctors · Discovery
Word of mouth — Patients found doctors by word of mouth with no way to verify them.
Doczenai Health Marketplace
Exarth designed and built Doczenai — a two-sided health marketplace that connects patients with trusted doctors, pharmacies, labs and diagnostic centers, with online booking, consultations, medicine ordering and a complete seller workspace.
- Find & book trusted doctors
- Online consultations & encounters
- Pharmacy ordering & marketplace
- Seller workspace, POS & wallet
- Health Marketplace
- Design + Dev
- Two-sided
HomeDoctorsConsultShop
doczenai.com
Discover health — find trusted doctors, consult online and order medicine, all in one marketplace.
Two-sidedMarketplace
Doctors& pharmacies
OnlineConsultations
GlobalHealth network
Overview/ 01
A marketplace for trusted health
Doczenai is a two-sided health marketplace. Patients discover and book verified doctors, consult online, order medicine from pharmacies and shop medical supplies — while doctors, pharmacies and labs sell through their own connected workspaces.
Exarth designed and built Doczenai end to end — a patient experience for finding care and a seller experience for doctors and pharmacies, tied together by appointments, consultations, orders, a wallet and a marketplace.
- Find & book doctors
- Online consultations
- Pharmacy & marketplace
- Seller dashboards & wallet
- Role
- Design + Development
- Industry
- HealthTech · Marketplace
- Timeline
- 7 months
- Platform
- Web App
- Model
- Patients + sellers
- Year
- 2024
Scope & deliverables
Discovery & Strategy
Mapped both the patient journey and the seller workflow into one platform.
UX / UI Design
A trustworthy health design system for patients and sellers alike.
Frontend Engineering
A fast, responsive marketplace with booking, consults and shop.
Backend & Payments
Listings, orders, a wallet, POS and secure health records.
Challenge & solution
Scattered care, or one health marketplace
Finding care meant scattered phone calls, in-person visits and pharmacy runs — with no single place for patients and providers to connect.
- Hard to find care
- In-person only
- No seller tools
Appointments · Booking
Phone calls — Booking meant phone calls and long waits for a slot.
Consultations · Care
In-person only — Every consultation required an in-person visit, even for follow-ups.
Encounters · Records
Lost notes — Visit notes lived on paper and never followed the patient.
No core
No shared platform
Fragmented systems
ScatteredCare0Marketplace
Pharmacy · Medicine
Pharmacy runs — Filling a prescription meant a trip and uncertain stock.
Marketplace · Shop
No catalog — There was no single place to buy medical products and supplies.
Seller Workspace · Sell
Offline only — Doctors and pharmacies had no way to sell and manage online.
Wallet · Payments
Cash only — Payments were cash-based with no record across the platform.
Measurable impact on the live platform
2Sides
1Marketplace
OnlineConsults
WalletPayments
Key features
Care and commerce, one marketplace
Find doctors, consult online, order medicine and shop — with a complete workspace for the sellers behind it all.
01/05 features
Auto-playing — hover to pause
doczenai.com/find-book-doctors Live
Feature 01Find & Book DoctorsPatients search verified, rated doctors by specialty and location, then book a confirmed slot online in seconds.
Engineering
Technology & Development
Engineered as a two-sided health marketplace — patient and seller experiences, real-time consultations, payments and secure health records on one platform.
System architecture
Patient ↔ marketplace ↔ seller → booking, consults, orders & wallet
UI
Patient AppDiscovery, booking, consults, pharmacy and shop
SSR · responsiveSELLER
Seller AppDoctor and pharmacy dashboards, products and POS
Two-sidedPAY
Commerce LayerMarketplace, orders, wallet and payouts
Wallet · POSDATA
Health RecordsEncounters, history and a secure patient record
HIPAA-readyHow we built it
6-phase delivery
- 01
Discovery & Architecture
Phase 1Mapped both patient and seller journeys into one marketplace.
- 02
UX / UI Design
Phase 2Designed a trustworthy health system for patients and sellers.
- 03
Frontend Engineering
Phase 3Built booking, consultations, the marketplace and seller tools.
- 04
Backend & Payments
Phase 4Engineered listings, orders, a wallet, POS and health records.
- 05
QA & Security
Phase 5Hardened payments, data and validated the marketplace end to end.
- 06
Launch & Iterate
LiveLaunched both sides and iterated on supply and demand.
Technology stack
16 technologiesFrontend4
- Reactv18
- Next.jsApp Router
- TypeScriptv5
- Tailwindv4
Backend4
- Node.jsv20
- REST APIs
- WebRTCConsults
- HL7 / FHIRRecords
Commerce4
- PaymentsWallet
- Marketplace
- Orders
- POS
Data & Cloud4
- PostgreSQL
- RedisCache
- Docker
- EncryptionAt rest
Product Screens
Patients and sellers, one marketplace
Glide through the live Doczenai marketplace — find doctors, book, consult, order medicine and run a seller workspace.
Drag to explore01 / 18
Philosophy
Design Approach
A trustworthy, friendly design philosophy that makes finding care and selling health services feel simple, safe and human.
TrustClarityWarmthSpeed
- Design pillars
- 04
- Accessibility
- AA
- Sides
- 2
- Audience
- Patients & sellers
- Platform
- Web App
- Design system
- Health · 30+ tokens
- Accessibility
- WCAG AA
Every screen is shaped around trust and care — clear and reassuring for patients, capable and efficient for sellers, consistent across the whole marketplace.
- Pillar 01
Trust First
VerifiedSellersVerified providers and clear, reassuring flows.
Patients feel safe choosing and booking care.
- Pillar 02
Built for Two Sides
2JourneysDistinct, fitting experiences for patients and sellers.
Both sides get exactly what they need.
- Pillar 03
Fast to Care
FewStepsSearch, book and consult in just a few taps.
Care is reachable in minutes, not days.
- Pillar 04
Responsive & Fast
100%ResponsiveA smooth experience on every device.
Great on phone, tablet and desktop alike.
Tokens
Design System
A cohesive health visual language that keeps the patient and seller experiences calm, trustworthy and consistent.
5Colors
6Type sizes
5Spacing
8Icons
4Breakpoints
Color palette5
Typography6
Heading
Space Grotesk 800 · 32px
Subheading
Inter 500 · 20px
Body text for product listings, collections, and guides.
Inter 400 · 16px
Caption labels
Inter 400 · 14px
Small helper text
Inter 400 · 12px
Bold heading
Space Grotesk 700 · 18px
Components4
Add to cart Wishlist
Organic In stockHeirloom
⏎
DefaultHoverActiveOff
Spacing scale5
XS4px
SM8px
MD16px
LG24px
XL32px
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