The Company · Identity
Unclear story — The company spanned several sectors with no single, confident narrative.
Zengnia — Enterprise SaaS
Exarth designed and built Zengnia's corporate website — the home of an enterprise SaaS company delivering scalable, secure, compliance-ready platforms across business, health and automation, with four flagship products.
- Enterprise SaaS for business & health
- Four flagship products
- Modular, compliant architecture
- HIPAA, SOC 2, ISO 27001 & GDPR
- Corporate Site
- Design + Dev
- Compliance-ready
HomeSolutionsProductsCompany
zengnia.com
Where growth meets innovation — enterprise SaaS for business, health and automation.
4Flagship products
8.5xFaster growth
20MReach worldwide
GlobalCompliance
About the company/ 01
Empowering businesses with innovative, secure SaaS
Zengnia delivers scalable, secure and agile cloud solutions that help businesses streamline operations, cut costs and grow faster. With modular tools, real-time insights and seamless integration, it powers smarter decisions across industries — driven by innovation, built for impact.
Exarth designed and built Zengnia's corporate website — a clear, confident home that presents the company, its mission and its four flagship products to enterprise buyers across business, healthcare and automation.
- Modular architecture
- Global compliance
- Cloud-automated
- Industry trusted
- Role
- Design + Development
- Type
- Corporate · SaaS
- Timeline
- 3 months
- Platform
- Marketing Website
- Sectors
- Business · Health · Automation
- Year
- 2024
Scope & deliverables
Brand & Strategy
Positioned the company and structured the four-product story.
UX / UI Design
A confident enterprise design system for the corporate site.
Frontend Engineering
A fast, responsive marketing site built to convert.
SEO & Performance
Optimised for search, speed and lead capture.
Challenge & solution
A scattered story, or one confident brand
An enterprise SaaS company spanning business, health and automation needed one confident brand that made four products easy to grasp and trust.
- Scattered story
- Four products
- Trust needed
Four Products · Suite
Fragmented — Four products competed for attention with no shared framing.
Business ERP · FlowZen
Hard to grasp — The breadth of the business ERP was hard to communicate at a glance.
Hospital ERP · ZenHosp
Niche & complex — Healthcare buyers needed assurance the platform was complete and compliant.
No core
No shared platform
Fragmented systems
4Products0Shared story
Marketplace · Doczenai
Abstract — The patient–provider marketplace was an abstract concept on its own.
TeleHealth · Zenara
Just a feature — Telemedicine read as a single feature rather than a product.
Compliance · Trust
Unproven — Enterprise buyers had no quick signal of security and compliance.
Conversion · Leads
No path — There was no clear path from interest to a demo or contact.
Measurable impact on the live platform
4Products
1Brand story
3Sectors
GlobalCompliance
The products
Four products, one platform company
Zengnia builds across business, health and automation — four flagship SaaS products, one modular, compliance-ready foundation.
01/05 features
Auto-playing — hover to pause
zengnia.com/flowzen-business-erp Live
Product 01FlowZen Business ERPFlowZen Business ERP unifies CRM & sales, finance, HR & payroll, inventory, supply chain and projects into one real-time platform.
Engineering
Technology & Development
Built as a fast, scalable corporate site — a modern marketing front end engineered for performance, SEO and lead capture across four products.
System architecture
Visitor → marketing site → product stories → schedule a demo
UI
Marketing SiteCompany story, four product pages and resources
SSR · responsiveCMS
Content LayerHeadless CMS driving products, resources and pages
EditableLEADS
Conversion LayerSchedule-a-demo and contact flows that capture leads
Forms · CRMPERF
Performance & SEOEdge delivery, image optimisation and search readiness
Fast · indexedHow we built it
6-phase delivery
- 01
Brand & Strategy
Phase 1Positioned the company and structured the four-product story.
- 02
UX / UI Design
Phase 2Designed a confident enterprise system for the corporate site.
- 03
Frontend Engineering
Phase 3Built a fast, responsive marketing site with product pages.
- 04
Content & CMS
Phase 4Wired a headless CMS so the team can edit every page.
- 05
SEO & Performance
Phase 5Optimised for search, speed and lead conversion.
- 06
Launch & Iterate
LiveLaunched the site and iterated on messaging and conversion.
Technology stack
16 technologiesFrontend4
- Reactv18
- Next.jsApp Router
- TypeScriptv5
- Tailwindv4
Content4
- Headless CMSContent
- MDX
- FormsLeads
- i18nReady
Cloud & Perf4
- VercelEdge
- CDNGlobal
- Image OptNext/Image
- AnalyticsInsights
Trust4
- HIPAA
- SOC 2
- ISO 27001
- GDPR
Website Screens
The company and its four products
Glide through the live Zengnia website — the homepage, company story, vision and each of the four flagship products.
Drag to explore01 / 08
Philosophy
Design Approach
A confident, trustworthy design philosophy that makes an enterprise SaaS company and its four products feel coherent, credible and easy to buy into.
ConfidenceClarityTrustConversion
- Design pillars
- 04
- Accessibility
- AA
- Products
- 4
- Audience
- Enterprise buyers
- Platform
- Marketing Website
- Design system
- Corporate · 30+ tokens
- Accessibility
- WCAG AA
Every section is shaped around an enterprise buyer — confident and credible first, four products made easy to grasp, and a clear path to a demo always in reach.
- Pillar 01
Enterprise Confidence
TrustFirstA serious, credible tone that earns enterprise trust.
Buyers feel they're dealing with a serious company.
- Pillar 02
Four Products, One Suite
4ProductsA consistent frame that ties the products together.
Visitors grasp the whole suite, not just one tool.
- Pillar 03
Trust Signals
GlobalComplianceCompliance and proof surfaced where it matters.
Security questions are answered before they're asked.
- Pillar 04
Built to Convert
DemoReadyClear CTAs and demo flows on every page.
Interest turns into qualified leads.
Tokens
Design System
A cohesive corporate visual language that keeps the company story and all four product pages confident and consistent.
5Colors
6Type sizes
5Spacing
8Icons
4Breakpoints
Color palette5
Typography6
Heading
Space Grotesk 800 · 32px
Subheading
Inter 500 · 20px
Body text for product listings, collections, and guides.
Inter 400 · 16px
Caption labels
Inter 400 · 14px
Small helper text
Inter 400 · 12px
Bold heading
Space Grotesk 700 · 18px
Components4
Add to cart Wishlist
Organic In stockHeirloom
⏎
DefaultHoverActiveOff
Spacing scale5
XS4px
SM8px
MD16px
LG24px
XL32px
More work
Explore the products
Explore the products behind Zengnia, each built and shipped by our team.
